Smart & Final advertising on TV

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ClownLoach
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Re: Smart & Final advertising on TV

Post by ClownLoach »

storewanderer wrote: July 18th, 2024, 12:27 am
ClownLoach wrote: July 17th, 2024, 11:41 pm
reymann wrote: July 17th, 2024, 5:06 pm

I can see El Super being more likely if C&S were to flip them but, chances are is that they will look to franchise these Safeway stores post merger.
They're not franchising. They have already told employees they're building an ex Albertsons leadership team to run the stores. My guess is just the COO they hired is going to be paid well in excess of $10 Million per year as she obviously got a raise to come over, her bonuses are probably much more. You could go to a biz school graduation and hire a bozo with a freshly minted MBA for a hundred grand to sell everything off, franchise it, piecemeal it out. No reason to get a big shot exec who makes more than CEOs of many retailers if they're not interested in actually running these. The spend alone is a real commitment and God only knows how long her contract is with C&S, could be a hundred million or more with years and golden parachute.

They obviously want to form a cohesive subsidiary and sell it off as a whole or IPO it. They can make more money selling the entire system versus the pieces. This is why I expect they'll sell off outer fringes so they're all core markets with manageable clusters of stores, to make it more appealing to buyers and investors. You don't hire big shot executives for crappy little projects like franchising these out and walking away would be.
Unless C&S gets full rights and ownership to the name Safeway they will not have the ability to "franchise" the name. Or license it. Or anything of that nature. Sobeys can do that since they own the rights to the name entirely in Canada.

I'm not sure the COO will be paid more by C&S; she made the thorny comment referring to Kroger as "the enemy" and must think that comment being made public in FTC documents will not be a comment that will lead to a positive future career with Kroger. I think we will see some other of the old Albertsons LLC recruits (the ones who are still around in Albertsons at this point, which are fewer and fewer) also happily go over to C&S. But that is very good- for C&S. Getting the right people in there will help this venture. And many of the stores they are getting do require a certain degree of talent to operate.
And again the only reason I keep bringing up the hire is that you don't spend money like that if you aren't committed. They could find a phone-it-in leadership group of rookie new MBA grads and bombed out ex 99¢, BB&B and so on execs and pay 99% less for them to run a dumping of these stores if they just want to cash out. No need to pay for experience or effort, you really just take offers and call liquidators then pay yourself.

I highly doubt that calling Kroger the enemy would close any doors besides that one. I've heard much worse from C-Suite execs that haven't had any difficulty finding jobs. And I've seen people who were "the enemy" proudly welcomed on board.

Her salary at Albertsons was $7M per year and as you know C-Suite folks get far more in stock and bonus than salary. Her experience as COO of a $80B firm would qualify her to be the CEO of probably hundreds of retailers and other firms. Don't believe for one second that she is taking this on as a charity case or fears unemployment. She surely is getting paid very well and could have gone anywhere, probably even larger firms for even more money.
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Re: Smart & Final advertising on TV

Post by ClownLoach »

storewanderer wrote: July 18th, 2024, 12:29 am
ClownLoach wrote: July 17th, 2024, 1:09 pm A lot of billboards too, but unlike their past ads there's no message.

SMART & FINAL
Where else?


They also seem to have developed a recurring "character" of a store employee that has a sloppy handwritten name badge, he seems to be helping Roy and other "customers" who might be other famous chefs or celebrities I don't recognize.

At one point they at least had some ads joking around about their name sounding like it could be a law firm but it's really a great place to buy groceries. "Where else?" doesn't mean anything.

Seems like a giant waste of money to me. But then these guys were sending out direct mail for a grand opening that talked about warehouse club savings but then showed bulk size items with prices significantly higher than Costco or Sam's.

I wonder if these were thrown together to drown out the noise growing in local news about the injustice with which they're treating their warehouse employees. They are consolidating multiple distribution centers into one new larger building where they claim they're going to have more overall headcount, but they also decided to lie and create "new job positions" to basically crush the union and everyone has to apply for a new job which may be PT instead of FT and the wages are $10 to $12 less per hour than in the previous facility. They're trying to claim that the jobs are different because of newer equipment and such which is BS, I don't care what equipment and tech is in place a loader is a loader, picker is a picker and so on. If the new scanner is hands free and the old one was hand held it's the same damn job and it's unacceptable to say now that work is worth a lower wage. I think they intend to fill the facility with additional part time workers so they can squash the union and get it decertified. These workers deserve to be paid as they were and have their hours and benefits back. Until I hear that this outrageous Union busting has been reversed and these workers are restored to their previous salaries, status, and benefits then I will not set foot in their doors.

SMART & FINAL
Union Busting.
Where else?
When was that distribution center planned? Was it after they sold out or before?

I think Rite Aid did something similar when they bought Thrifty, closing a unionized Thrifty facility and replacing with that Lancaster, CA facility that was either not union or it was union but everyone had to start over. This sort of thing has been happening for a long time. Auto industry... I won't even get started...
This sounds like after they sold out. The warehouse was told they were being shut down a week before their Union vote. It is straight out Union busting activity. This company is scum.

I think Chedraui has upped advertising in hopes of influencing less coverage of what they are doing here. The TV ad blitz started about the same time as the strike. It is working because this story is not getting much news coverage.

https://www.prnewswire.com/news-release ... 77262.html

https://www.grocerydive.com/news/smart- ... il/719526/
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Re: Smart & Final advertising on TV

Post by storewanderer »

So 2 of the 5 facilities just voted to unionize last year... in early 2023?

Then they announced this warehouse consolidation thing to lay off 5 facilities employees? Was that the first anyone heard of them opening a new warehouse? Or had it been previously announced?

When did they announce they were building a new warehouse?

I thought Smart & Final wanted to get up to 400 or 500 stores by now. Maybe the new warehouse was planned for that but then since they got nowhere close to that goal it got delayed for a while.

On its face consolidating 5 warehouses into 1 warehouse is obviously an efficient move. 3 of the 5 warehouses being consolidated are non union already.

I wonder how El Super is supplied. Do they even go through a US warehouse or do some items go straight from Mexico into the El Super store?
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Re: Smart & Final advertising on TV

Post by storewanderer »

I also don't think folks working a warehouse in Commerce will commute to a new warehouse 42 painful commute miles away in Rancho Cucamonga. However Riverside I could absolutely see many people move over to the new warehouse 21 not as painful commute miles away as it isn't a bad drive.

This is a complex one as I look at more details.

Since the union has only been representing these employees since 2023 the right thing to do is transfer employees to new warehouse at current pay rates and then if the new warehouse employees vote for a union that is their right to do so. I'm sure they have some excuse for why that transfer at current pay rates isn't possible.

Good luck finding 1,000 new employees in Rancho Cucamonga..
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Re: Smart & Final advertising on TV

Post by reymann »

storewanderer wrote: July 18th, 2024, 6:55 pm I also don't think folks working a warehouse in Commerce will commute to a new warehouse 42 painful commute miles away in Rancho Cucamonga. However Riverside I could absolutely see many people move over to the new warehouse 21 not as painful commute miles away as it isn't a bad drive.

This is a complex one as I look at more details.

Since the union has only been representing these employees since 2023 the right thing to do is transfer employees to new warehouse at current pay rates and then if the new warehouse employees vote for a union that is their right to do so. I'm sure they have some excuse for why that transfer at current pay rates isn't possible.

Good luck finding 1,000 new employees in Rancho Cucamonga..
The union should litigate against Chedraui and see what a judge has to say about this.
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Re: Smart & Final advertising on TV

Post by storewanderer »

reymann wrote: July 18th, 2024, 9:22 pm
storewanderer wrote: July 18th, 2024, 6:55 pm I also don't think folks working a warehouse in Commerce will commute to a new warehouse 42 painful commute miles away in Rancho Cucamonga. However Riverside I could absolutely see many people move over to the new warehouse 21 not as painful commute miles away as it isn't a bad drive.

This is a complex one as I look at more details.

Since the union has only been representing these employees since 2023 the right thing to do is transfer employees to new warehouse at current pay rates and then if the new warehouse employees vote for a union that is their right to do so. I'm sure they have some excuse for why that transfer at current pay rates isn't possible.

Good luck finding 1,000 new employees in Rancho Cucamonga..
The union should litigate against Chedraui and see what a judge has to say about this.
I think the keys that will cause them to win against the union are:

Distance between old warehouses and new warehouses
Fact that 3 of 5 warehouses being closed are non-union facilities*

*The variable here could be what percentage of the total employees of the 5 warehouses are unionized. If 90% of the total in all 5 warehouses employees work at those 2 unionized warehouses, for instance, vs. if only 10% of the total in all 5 warehouse employees work at the 2 unionized warehouses.

But winning against the union is one thing. Doing the right thing for your people is the other thing. They will be subject to union votes again at the new warehouse, that I am sure of, the question is when, not if. In the mean time to do the right thing for their people they should be transferring people from the old warehouses who WANT to go to the new warehouses in with seniority and current wage. Benefits would obviously change (since new warehouse opens as non union) at least temporarily until they can get a new union voted in at the new warehouse. Since they recently got unions voted in at 2 closing warehouses my read is it won't be very hard for them to get a union voted into the new warehouse.

This is an interesting one.

This is also where CA law makes it difficult. In a Right to Work state the employees who joined the new warehouse from the old warehouses could have negotiated to join the new warehouse under their existing contract and the employees who joined from non union warehouses could have just continued at the new warehouse as non union employees. But since in CA it is the good old "all or nothing" - "no compromise" mentality and a shop is either 100% union shop or 0% union shop, it creates a real conflict in this situation.
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