Walmart new logo

[retailfanmitchell019]

Walmart has redesigned its logo to look like the logo used on Sam Walton’s trucker hat: https://www.marketingdive.com/news/walm ... ng/737044/

https://www.etsy.com/listing/1338171895 ... merica-wal

I believe that Wal-Mart logo was also used for private label in the early 90s, when Walmart wasn’t the grocery juggernaut it is today.

[pseudo3d]

That actually looks like the font they used back in the 1990s.

[SamSpade]

I do not want to drag this too far

Off Topic

off topic

, but this paragraph was interesting

The Walmart spark appears largely the same as before but will play a different role in branding, with wider separation from the Walmart name on assets like storefronts. It’s a move intended to reinforce the logo’s status as a standalone symbol that can shore up Walmart’s brand equity, according to Hartman. Other retailers have created easy visual shorthands for their brands, such as Target’s bullseye or the Amazon smile.

I guess that is what the 'fruit cart' is for the Kroger family of stores.

[mjhale]

I do not want to drag this too far

Off Topic

off topic

, but this paragraph was interesting

The Walmart spark appears largely the same as before but will play a different role in branding, with wider separation from the Walmart name on assets like storefronts. It’s a move intended to reinforce the logo’s status as a standalone symbol that can shore up Walmart’s brand equity, according to Hartman. Other retailers have created easy visual shorthands for their brands, such as Target’s bullseye or the Amazon smile.

I guess that is what the 'fruit cart' is for the Kroger family of stores.

There were some Walmart exterior remodels done with a very large spark logo and "Walmart" written in smaller letters below the spark logo. This exterior design made the spark the dominant element in the sign. Personally, I don't equate the spark logo on its own as strongly to Walmart as say the bullseye to Target. This new plan is going to have to really accentuate the spark over the word "Walmart" in the customer's mind. I think it is hard to undo what people recognize in your logo when it has been out there for a long time. The store front picture in the article of the spark far to the right and away from "Walmart" looks odd. Like something is missing. Like the word "Supercenter"?

[mbz321]

Oh boy a slightly changed logo with a side of corporate PR drivel

[storewanderer]

Oh boy a slightly changed logo with a side of corporate PR drivel

Why do companies keep changing these logos? This is a pointless exercise.

Wal Mart is getting a lot of things right lately. This is not where they need to be focusing.

I really dislike that new Kroger logo (the new "font" for "Kroger"). I literally buy fewer Kroger products because I dislike the new logo. Indifferent on fruit cart but find it pointless (but it doesn't impact my decision to purchase one way or the other).

[veteran+]

Oh boy a slightly changed logo with a side of corporate PR drivel

Exactly!!!!

[wnetmacman]

Oh boy a slightly changed logo with a side of corporate PR drivel

Why do companies keep changing these logos? This is a pointless exercise.

Wal Mart is getting a lot of things right lately. This is not where they need to be focusing.

I really dislike that new Kroger logo (the new "font" for "Kroger"). I literally buy fewer Kroger products because I dislike the new logo. Indifferent on fruit cart but find it pointless (but it doesn't impact my decision to purchase one way or the other).

Logo changes are common for most businesses. Continual improvement, blah blah.

Walmart has simply reverted to a font they used throughout the 70s and 80s, but with no hyphen or star. The 2008 logo was a complete diversion for the company - it was too much. This logo brings back the familiar.

Kroger's logo was so they could standardize across banners (the cart) in the hopes of making a singular nationwide banner. I know that information was never announced by Kroger, but it does not come without precedent. They did it in the 60s when eliminating Krambo, Henke's and several others.

[jamcool]

When Kroger rebranded those stores in the 60s (along with Wyatt in Dallas) they put the store names in a Kroger style font, then eventually changed them to the Kroger brand. That hasn’t happened….yet.

[mbz321]

Walmart has simply reverted to a font they used throughout the 70s and 80s, but with no hyphen or star. The 2008 logo was a complete diversion for the company - it was too much. This logo brings back the familiar.

That might be true and of interest to us retail nerds, but the everyday common person shopping at Walmart is unlikely to even care, if they notice at all.